The India–US relationship, often romanticized as a “strategic partnership,” is currently riding the sharp curves of a political rollercoaster. Many believe the turbulence is sudden—but the truth is, this storm has been brewing ever since Donald Trump strode into the White House. True to his word, Trump launched tariffs on nations running trade surpluses with…
Category: Business & Econnomy
Navigating Tariff Headwinds Through B2B Exhibitions
There’s a reason B2B exhibitions are often called the growth engines of the economy. In an era of shifting trade dynamics, rising protectionism and Trump’s imposing high tariffs, they offer Indian exporters a lifeline—and a launchpad. The recent imposition of steep tariffs of 50% by the United States on India significantly higher than tariffs imposed…
The decade demands re-inventing of wheels: Emerging key trends of B2B Trade fair industry
Trade fairs is one of the oldest loved marketing tools for companies. For smaller companies having limited marketing budget, trade fairs remained the first choice despite the emergence of multiple channels of social media. Higher ROI compared to other mediums and fractionally smaller investment is the legitimate reasons for companies to prioritize trade fairs over…
Exhibitions Industry: why its an exciting place to work
Three years has been an eventful run for many industries. Exhibition industry was no exception. It restarted slowly but bounced back strongly. 2022 could be easily a year of redemption for exhibition industry because from nowhere, it almost reclaimed the 2019 position. However, during these three years, like other industries, the regular employee remained very…
2021- A breakthrough year for Indian Trade Fair Industry
The pace of change has been unforeseen over the past 18 months, it has affected every field and almost every element of life. The new technologies were never so acceptable to humans like today. The B2B trade fair (Exhibition) industry continues to evolve dramatically through emergence and adoption of new technologies. Digital transformation is defining…
It’s time to move on from Bandhs & Strike…
This Monday evening when I went to the market to buy regular groceries, I found the auto driver a bit depressed & after enquiring, he said that there was no business through the day because of the bandh. Disruptions because of bandhs affected him badly. Over the years, Bandh has become the only way for…
How Event companies can leverage digital products for Exponential growth
Last 18 months has been a tough journey for industries. Many are forced to innovate products, supply chain, explore new methods of marketing to sail through this on-going difficult period of pandemic. Industries depending on face-to-face interaction like hotels, events, restaurants are the ones who were severely impacted by the pandemic. Many have to close…
How WFH will infuse development in Tier-II & III towns of India
Covid-19 pandemic impacted each one of us poorly but then there are some positives also emerged which can drive Bharat towards its long-awaited developing journey. One such positive is newly imbibed WFH culture by the corporate world. WFH brought much relief to employees from traffic, allowed them to spend quality time with the family and…
Why & How-to sell digital products in post Covid time
Its moral boosting news for everyone that almost after a year of disruption, business is finally looks optimistic to walk on the path of recovery. In its recent report, IMF predicted 11.5% growth rate for India in 2021. While few businesses are recovering at desirable pace, some like exhibitions, Salons, Textile etc is yet to…
How to do financial planning for a steady happy life…
In last couple of decades, private sector has emerged as key source of employment in India. A new financial sector has emerged to cater the needs of these private sector employees. One of the very important need of these employees is financial planning for retirement. Our parents worked in government companies where they have pension…