Trade fairs is one of the oldest loved marketing tools for companies. For smaller companies having limited marketing budget, trade fairs remained the first choice despite the emergence of multiple channels of social media. Higher ROI compared to other mediums and fractionally smaller investment is the legitimate reasons for companies to prioritize trade fairs over…
Category: Business & Econnomy
Exhibitions Industry: why its an exciting place to work
Three years has been an eventful run for many industries. Exhibition industry was no exception. It restarted slowly but bounced back strongly. 2022 could be easily a year of redemption for exhibition industry because from nowhere, it almost reclaimed the 2019 position. However, during these three years, like other industries, the regular employee remained very…
2021- A breakthrough year for Indian Trade Fair Industry
The pace of change has been unforeseen over the past 18 months, it has affected every field and almost every element of life. The new technologies were never so acceptable to humans like today. The B2B trade fair (Exhibition) industry continues to evolve dramatically through emergence and adoption of new technologies. Digital transformation is defining…
It’s time to move on from Bandhs & Strike…
This Monday evening when I went to the market to buy regular groceries, I found the auto driver a bit depressed & after enquiring, he said that there was no business through the day because of the bandh. Disruptions because of bandhs affected him badly. Over the years, Bandh has become the only way for…
How Event companies can leverage digital products for Exponential growth
Last 18 months has been a tough journey for industries. Many are forced to innovate products, supply chain, explore new methods of marketing to sail through this on-going difficult period of pandemic. Industries depending on face-to-face interaction like hotels, events, restaurants are the ones who were severely impacted by the pandemic. Many have to close…
How WFH will infuse development in Tier-II & III towns of India
Covid-19 pandemic impacted each one of us poorly but then there are some positives also emerged which can drive Bharat towards its long-awaited developing journey. One such positive is newly imbibed WFH culture by the corporate world. WFH brought much relief to employees from traffic, allowed them to spend quality time with the family and…
Why & How-to sell digital products in post Covid time
Its moral boosting news for everyone that almost after a year of disruption, business is finally looks optimistic to walk on the path of recovery. In its recent report, IMF predicted 11.5% growth rate for India in 2021. While few businesses are recovering at desirable pace, some like exhibitions, Salons, Textile etc is yet to…
Athmanirbhar funding for the government to Make in India
Two thoughts of this government are laudable and critical for future of India as a country. One is Atamnirbhar Bharat (I did share my thoughts on it- https://www.linkedin.com/pulse/only-self-improvement-helps-achieve-self-reliance-prit-raman/?trackingId=DFOc11p3Zke4NZJWk%2Fg72w%3D%3D) The other one is Make in India. What is make in India and why it is so important? Make in India is devised to transform India into…
Unlock 1.1 of B2B Exhibitions
The Government of India recently gave nod to organize B2B exhibitions after 15th Oct. A few days ago, Government released the guidelines and SOP for organisers to ensure the health and safety of all stakeholders. This is a welcome decision and by differentiating B2B tradefairs from other events, the Government recognizes the fact that B2B…
Caste-ing doubts over the truth
The recent shocking incident of Uttar Pradesh’s Hathras district is a blot on us as a society. The way UP police handled the initial investigation is bound to raise questions on the intentions of the police force in providing justice to the victim. Although, the Yogi government swung into action once the media and public…